What are cookies?

Cookies are small data files that are sent from a website to your computer or mobile phone. They are stored on the hard drive of your device. Some are stored just for the duration of your visit to the website, others are stored for much longer periods.

Cookies are used to remember useful information which allows certain functionality within the website to work, for example remembering where you have reached within an order process, or if you’ve logged in to a site. Cookies can’t harm your computer.

This page tells you about how the Freud Museum London uses cookies and how you can make choices about deleting and rejecting cookies. By using Freud Museum London’s websites, you consent to our use of cookies.

How we use cookies

  • We use cookies to make our website work better for you.
  • No official Freud Museum London website uses cookies that give us access to any personal information about you.

How long do cookies last?

Cookies last for different lengths of time depending on what they are used for.

  • Session cookies are temporary cookies and are only stored until you leave the website or when you close your web browser.
  • Persistent cookies last for a fixed period of time, defined within the cookie, and allow the website to recognise the device again when the user returns to that website on that device.

Information about the duration of cookies used on www.freud.org.uk will be published in the near future.

Who sets the cookie?

  • First party cookies – these are set by the website that you are visiting and can only be read by that website.
  • Third party cookies – these are set by an organisation other than owner of the website. This might be for the purposes of website measurement, being able to watch a video on the site or for the purposes of advertising.

Both first and third-party cookies are set on www.freud.org.uk. We will be publishing a list of these in the near future.

How cookies are used

On www.freud.org.uk we use cookies that perform a different variety of functions. The categorisation and definitions are based on the guide published by the International Chamber of Commerce:

Strictly necessary cookies

These types of cookies are used to make sure parts of a website work and that you can use the site effectively, such as remembering certain information on a form when you go to another page before the form has been completed.

On www.freud.org.uk we use ‘Strictly Necessary’ cookies to:

  • Remember information you’ve entered on our join and donate forms when you navigate to different pages in a single web browser session
  • Remember correct membership or donation values when you have made a payment to us.

The cookies that we have defined as ‘Strictly Necessary’ cookies will NOT be used to:

  • Gather information that could be used to advertise products or services to you
  • Remember any preferences you have set beyond the current visit.

If you prevent these cookies you may not be able to use certain features on www.freud.org.uk

Performance cookies

These cookies are used to measure the performance of websites and see how websites are used.  We use ‘Performance’ cookies to improve how the website works and measure our marketing activity. Information that is collected using these cookies are aggregated and anonymous and we are not able to identify individual users with these cookies.

On www.freud.org.uk we may use ‘Performance’ cookies to:

  • Provide aggregated statistics on how our website is used.
  • See how effective our marketing activity is (we don’t use this information to target adverts to you when you visit other websites).
  • Help us improve the website by measuring any errors that occur and also to improve the performance of the site.
  • Test different designs of page on our website.

Cookies we have defined as ‘Performance’ cookies will NOT be used to:

  • Gather information that could be used to target you with advertising on other websites.
  • Remember any preferences you have set beyond the current visit.

Functionality cookies

These types of cookie allow websites to remember choices you make (for example, your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services on the site such as watching a video. These cookies do not track your browsing activity on other websites.

We use ‘Functionality’ cookies on www.freud.org.uk to:

  • Remember settings you’ve applied such as layout and text size.
  • Remember if you have already completed our online survey.

Cookies defined as ‘Functionality’ will NOT be used to

  • Gather information that could be used to target you with advertising on other websites.

Advertising or Targeting cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

We use ‘Advertising’ cookies on www.freud.org.uk to:

  • Link to social networks like Facebook, who may subsequently use information about your visit to target advertising to you on other websites.
  • identify that you have visited the Freud Museum London website, so that we can show you relevant adverts from the Museum.

Cookies used on www.freud.org.uk

On www.freud.org.uk we use both first and third party cookies.

Third-party cookies are ones that are not set directly by the Freud Museum London, but they may be dropped onto your computer by a third party when you use one of our websites, or do certain things on one of our websites.

For instance:

  • we use Google Analytics and E-tracker to help us improve the website. These analytics tools use cookies that are not controlled by the Freud Museum London but which are active when you use one of our websites.
  • some Freud Museum London websites have ‘share’ buttons that let you share pages with your friends through websites like Twitter and Facebook. These sites may set a cookie when you login to share things.

As third party cookies aren’t set by us, we can’t control how they work – but we can control which websites we choose to work with. We take your privacy seriously and we would never work with a website we don’t trust.