The Freud Museum

Events Archive

9 September 2015
7pm - doors open at 6.30pm

Sniffing the Unconscious

An interactive talk on the history of scent with Odette Toilette

It's often perceived as our most base of senses. Freud used the term osphresiolagnia to describe the pleasure we take in odours, a pleasure which we arguably repress as we mature into adulthood. In this sniffable talk, fragrance specialist Odette Toilette takes us into a journey of the unconscious through our sense of smell, exploring how we respond to perfumes and odours, and the fine division between delight and disgust. Be ready to sample across a very strange palette of scents indeed, and even to mimic Salvador Dali's fad for smelling perfumes while napping to generate new artistic ideas.

Since her first event in 2010, fragrance lover Odette Toilette (aka Lizzie Ostrom) has been changing the way we think about our sense of smell ever since. Her interactive experiences have made learning about perfume fun, encompassing teen scent nostalgia workshops, sniffable history lectures, and scented tours of art galleries. An infectious public speaker Odette has presented at institutions such as The British Museum, The Wellcome Collection, The Natural History Museum, Somerset House, the Museum of London and Tate Britain, and frequently appears in broadcast media as a commentator on the industry. She works with personal care brands on new product development and communications, and is co-founder with Rodd Design of ode, a new venture using fragrance to support people with dementia. Odette is currently writing her first book, A Century of Scent in 100 Perfumes (Hutchinson, 2015).

Part of an exciting season of talks, events and conferences accompanying the exhibition ‘The Festival of the Unconscious’ 24 June- 4 October 2015.

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