The Freud Museum

Events Archive

3 February 2015
SOLD OUT - 7pm

SCENT AND SEDUCTION: a cultural history.

An interactive talk by Odette Toilette

In this interactive talk by Odette Toilette (aka Lizzie Ostrom, fragrance specialist), the Freud Museum hosts a guided tour on the history of scent to beguile and seduce. Starting with ancient civilisations and ending with now, how has desire been channeled into our use of aromatics? Looking at emotive nomenclature, ingredients, packaging and advertising history, Odette will invite you to sniff and learn about seminal perfumes, including Elsa Schiaparelli's outragious creation Shocking (1937), Christian Dior's Eau Sauvage from 1966 and Christian Dior's infamous Poison.

Since her first event in 2010, fragrance lover Odette Toilette (aka Lizzie Ostrom) has been changing the way we think about our sense of smell ever since. Her interactive experiences have made learning about perfume fun, encompassing  teen scent nostalgia workshops, sniffable history lectures, and scented tours of art galleries. An infectious public speaker Odette has presented at institutions such as The British Museum, The Wellcome Collection, The Natural History Museum, Somerset House, the Museum of London and Tate Britain, and frequently appears in broadcast media as a commentator on the industry. She works with personal care brands on new product development and communications, and is co-founder with Rodd Design of ode, a new venture using fragrance to support people with dementia. Odette is currently writing her first book, A Century of Scent in 100 Perfumes (Hutchinson, 2015).

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