Development

In autumn 2006, the museum launched an Appeal Fund . While a great deal has already been achieved, we are still have a long way to go and would welcome your support.

Key aims of the Development Plan are to:

• Improve interpretation and the overall visitor experience
• Fundraise to secure the museum’s future
• Build an extension to house a larger events space, shop, café and accessible facilities

Museum Development Update: 

New website
In March 2009, the museum was delighted to launch its long-awaited new website.  We do hope you enjoy it and as always, we welcome your feedback.

Collections Management
From January 2009, the museum began purchasing new environmental monitoring equipment, such as light meters, UV filters and data loggers, and has begun a programme of monitoring collections, evaluating and upgrading displays and stores. 

EPOS and E-commerce
In November 2008, the museum installed EPOS (Electronic Point of Sale) and
E-commerce systems in order to streamline our office and shop administration.

Audioguide
The museum is thrilled to have launched their new audioguide in July 2008. Since then we have produced the guide in French, German, Italian, Brazilian Portuguese and Spanish.

Garden Open
From the summer of 2008, and for the first time in the museum’s history, visitors have been enjoying Freud’s beautiful garden. Their experience has undoubtedly been enhanced by the installation of two teak benches, which the museum was able to purchase thanks to a very generous donation.

New Audiences - Outreach
In November 2007, the museum was successful in securing a £10,000 grant from the MLA’s Their Past Your Future II programme. Our project, The Archaeology of Conflict: unearthing the psychological, led by Anna Lotinga, enabled psychology and drama students from a local inner city school to uncover forgotten or hidden stories of pre- and post 1945 veterans, and to reflect on their own experience of conflict. The project began with workshops and interviews with veterans and led on to the creation and performance of an original piece of drama based on the interview archive. For more information, please contact Ivan Ward.

IPA Fundraising Appeal
Warm thanks are due to the International Psychoanalytic Association (IPA) for holding a fundraising campaign on behalf of the museum.  An impressive £17,000 was raised and this sum has been matched by an anonymous donor, making a grand total of £34,000.


In the next few years we would like to:

• Re-develop the Anna Freud Room
• Develop overseas Friends organisations
• Improve access to Freud’s Study
• Complete the digitization of the collections
• Develop new audiences via innovative outreach projects and programming

Comments, questions
If you have any queries about the museum’s development plans, please contact Marion Stone on ++44 (0)20 7435 2002.